Donors are as unique as the the reasons why they give. However, there are some general reasons why donors give, and we have listed them below along with one main reason why they they may not give (or stop giving).
Donors are attracted to your organization because they believe in your mission.
2. They desire to make a difference
Donors want to feel their gift has a direct impact in solving a need.
3. Personal satisfaction
Donors feels good when they give to charitable organizations.
4. Family and upbringing
Charitable giving is a family tradition which they may have learned as a child.
5. Personal stories
They connect emotionally with the stories told by the charitable organization.
6. Religious beliefs
Research shows that most religions teach good will and caring for others. (Giving USA’s 2017 Special Report on Giving to Religion discovered that 62 percent of religious households give to charity of some kind-religious or secular).
7. Social networks
Social media and the ease of online giving has increased the popularity of peer-to-peer giving.
One reason why donors stop giving…
…they feel their gift no longer matters to the organization.